Is It Necessary To Reinvent The Wheel?

August 21, 2023

All small businesses and SMEs have their own way of operating their particular businesses. Some are more unique and operate more efficiently than others, but all to some degree want to improve operations, marketing efforts, products or services offered for sale, etc. Does this mean that each business must be innovative regarding all aspects of their businesses, or should individual businesses look to successful businesses for guidance and ideas?

Imitate What Works

A very common practice in business is to imitate successful businesses whether in the same industry or not. Successful businesses regardless of industry have many traits in common. This imitating strategy involves researching, studying, and replicating the methods and approaches that have led to success for other businesses. By understanding and implementing proven strategies, businesses aim to gain a competitive advantage and achieve similar levels of success.

Market Research

To effectively imitate successful businesses, thorough market research is essential. This involves analyzing the target market, identifying key competitors, and comparing and contrasting the successes and failures of each. By examining their strategies, products or services, pricing models, marketing campaigns, and customer engagement and service techniques, businesses can gain valuable insights into what works well both in their particular industry and what could be imitated even from other industries.

By understanding the market landscape, consumer behavior, and industry trends, businesses can then make informed decisions and develop effective strategies. Market research helps identify potential opportunities and threats, while analysis allows for insights on customer preferences, market demand, and competitor activities. Utilizing this type of valuable information enables businesses to stay ahead of the competition by adapting products or services to meet changing needs of the target market and delivering unique value propositions.

Of course, blindly copying another business’s practices will not automatically guarantee success. Each business has its distinctive strengths and weaknesses that must be taken into consideration when adopting strategies from others. It is important to adapt best practices that fit a business’s own model and goals while also maintaining a focus on innovation and differentiation. 

Taking Successful Ideas to the Next Level

One factor in the success of small businesses and SME is the ability to adapt and build upon successful ideas. By taking existing concepts of successful businesses and imitating and even improving upon them, businesses can reach their own new levels of success. This process, however, requires a willingness to embrace change, challenge the status quo, and think outside the box of what is currently being done in the business. Through adaptation and change, business can leverage their past successes as a foundation for future growth with new, proven ideas of successful businesses.


Things change fast in today’s business world; therefore, time is of the essence. Businesses must constantly seek to gain a competitive edge. One effective strategy for achieving this goal is by leveraging tried-and-tested business models that have successfully been implemented by other businesses and proven to work. Whatever success factor that is being imitated presumably has undergone internal operational reviews, market research, testing, customer feedback, etc. These already proven products, services, models, and procedures can benefit a business from improved efficiencies to scalability helping a business grow.

A Blueprint for Success

Embracing the benefits of imitating successful businesses can be a valuable strategy for businesses looking to gain a competitive advantage. Rather than reinventing the wheel, businesses can learn from other successes and apply similar tactics to achieve similar results. Businesses can save time and money while leveraging existing strategies that have proven to be effective. 

Imitating successful businesses provides an opportunity for learning and growth. By closely examining what makes other businesses successful, small businesses and SMEs can gain insights into best practices, innovative approaches, and effective management techniques and apply this knowledge within their own businesses to improve operations and drive success. Operating efficiently, having quality products or services, utilizing effective marketing techniques, etc. is also a signal to customers that the business has established standards of excellence that enhances brand reputation and attracts new customers.

There are numerous advantages for a business to imitate success that can position itself to achieve long-term success. While innovation is essential, emulating successful businesses can provide valuable insights and strategic advantages that can yield positive results.

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