A Standardized Approach to Small Business Advising
AASBC certification provides organizations with a structured way to professionalize and standardize small business advising without limiting advisor judgment or flexibility.
Through the Accredited Small Business Consultant (ASBC) designation, advisors receive formal training in small business consulting methodology and a shared framework for evaluating, prioritizing, and improving business performance.
This creates consistency in how advisors guide decision-making while still allowing for individualized client support.
The SEMP Approach
At the core of AASBC training is the SEMP Approach, which stands for Simplified Examination to Maximize Profit.
The SEMP Approach is a practical consulting framework designed specifically for small businesses. It provides a clear structure for examining key business focus areas so advisory conversations remain productive and grounded.
The SEMP Approach enables advisors to:
- Examine a business systematically across core functional areas
- Identify operational and financial constraints
- Understand how different areas of the business interact
- Organize discussions around priorities and trade-offs
- Support clearer, more informed decision-making
- Develop actionable, outcome-focused recommendations
The SEMP Approach is not theory-based. It is designed for real-world application in advisory, counseling, and support environments.
Professional Certification That Builds Trust
Certification through AASBC demonstrates that advisors are trained, accredited, and committed to professional standards in small business consulting.
For organizations, this supports:
- Credibility with stakeholders, partners, and funders
- Confidence among small business clients
- Internal professional development and staff growth
- Advisor engagement, retention, and accountability
The ASBC designation signals that advisors are equipped to guide small businesses using a recognized, structured consulting framework.
Tools That Support Advisory Work at Scale
AASBC membership includes practical resources that advisors can use directly with clients, including:
- Consulting diagnostics and assessment tools
- Structured engagement and evaluation checklists
- Frameworks that support focused advisory conversations
- Presentation materials for planning, review, and counseling sessions
- Ongoing professional updates and insights
These resources help advisors spend more time advising and less time creating materials, while maintaining a consistent standard of service.
Who This Is For
This program is well suited for organizations that:
Support small businesses, entrepreneurs, or SMEs
Employ business advisors, counselors, or mentors
Want to standardize advisory quality and consistency
Value professional development and certification
Seek practical, scalable training solutions
Want to strengthen outcomes without adding complexity
AASBC works alongside existing programs and frameworks to enhance advisory effectiveness and decision-making.
